Presenting the Next Generation of Medical Services
Branding for new preventative medical services with a pull marketing strategy.
I developed a full-spectrum brand identity for Zentrogene’s next-gen genetic testing services — from product packaging and web design to brochures and digital interfaces. The challenge was to communicate complex medical concepts in a friendly, approachable way while maintaining scientific credibility.
Service
Interface and Marketing Guideline
Zentrogene
Client
Through clear iconography, color-coded product lines, and an empathetic tone, the design not only elevated user trust but also earned industry recognition, including a Merit Award at the DFA Design for Asia Awards.