Driving Digital Transformation with a Human Touch
To promote Fujifilm BI Hong Kong’s multifunction device solutions, I created a unified campaign combining physical and digital presence — including key visual development, digital OOH displays, and social media assets. The challenge was to present complex, tech-heavy features in a way that felt both futuristic and accessible.
Service
Graphic Design
Fujifilm BI Hong Kong
Client
I led the creative direction from concept to execution, crafting a visual narrative that bridges hardware performance with software intelligence. With bold typography, holographic-style graphics, and clear messaging, the campaign positioned Fujifilm’s solutions as smart, intuitive tools for modern workspaces — seamlessly balancing "soft" and "hard" transformation.