Awaken the Legend
"Edin", the root of the city's name, derives from Eidyn, the name for this region in Cumbric, the Brittonic Celtic language formerly spoken there. It can reawaken the citizens' sense of nationality.
Service
Typography, Identity, Marketing
Fujifilm BI Hong Kong
Client
Brand Color: Tartan
Brand Pattern: Tartan
This brand can unite the citizens and bring Edinburgh back to people’s attention. I used tartan to represent this key visual, tartan has a long history in Scotland, and now it has become a symbol of Scottish national clothing. Also that can present a feeling of unity.
A Campaign for Awaken the Legend
The kiosk for custom they own tartan by their name to represent yourself. Also, can custom their own souvenirs.
