Using Storytelling to Sell an Intangible Product

DuPont is a global leader in science and innovative products, and their Asia-Pacific team was looking for new ways to explain the features and benefits behind their latest work, particularly for production of laptops. We crafted a story that described the life of a secret agent to reflect the advanced technology and durability of the materials in a three-minute video.

Service

Motion Graphic, Marketing

Dupont

Client

From concept development to story boards, script writing to animation and voice talent recording, I monitored the process at every step of the way.